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S’il est facile de se créer un profil Facebook ou de rédiger un billet de blogue, on doit néanmoins se poser les bonnes questions et savoir pourquoi on souhaite une présence de marque sur le web et les médias sociaux. Dans ce ebook gratuit, on partage avec vous les cinq règles d’or à respecter pour une stratégie de contenu numérique efficace, exemples à l’appui.