How Much For A Sponsored Tweet, Pin or Post?

16 June 2013 by Leave a Comment

According to a 2012 Survey by IZEA, Social Media Sponsorships are increasingly being used by brands and marketers to reach out to influencers. Here are some takeaways from this report.

Filed Under: Marketing, social media Tagged With: , , , ,

Is Google+ Really The 2nd Most Popular Social Network?

9 June 2013 by 8 Comments

Recent data and surveys show that Google+ is now a strong second to Facebook in social network popularity, but not necessarily so in time spent on its platform.

Filed Under: social media Tagged With:

10 Tips for Working with Travel Bloggers and Destinations

2 June 2013 by 15 Comments

It sometimes seems like travel bloggers are from Venus and destinations marketing organizations are from Mars. Here are 10 takeaways to work better together!

Filed Under: E-tourism, Marketing Tagged With: , , ,

The Customer Journey to Online Travel Purchase

27 May 2013 by 2 Comments

Within the four stages of the decision-making journey (awareness, consideration, intent, decision), which online interactions have most impact with travelers?

Filed Under: E-tourism, Marketing, social media Tagged With: , , , ,

Social Media Don’t Sell. Get Over It!

19 May 2013 by 5 Comments

Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!

Filed Under: Marketing, social media Tagged With: , , , ,

How Quebec City Crowdsources Locals To Promote Its Destination

11 May 2013 by 5 Comments

Quebec City is the latest destination to embrace social, and locals, to help promoting its destination through a simple yet efficient microsite with contest. Well done!

Filed Under: E-tourism, social media, travel Tagged With: , ,

Social Media Defined By Kids [VIDEO]

4 May 2013 by Leave a Comment

Ever wondered how kids would define social media? This cute video answers that question, with a few funny quotes along the way…

Filed Under: Personal, social media Tagged With: ,

How Top Travel Brands Rank For Mobile Usage [INFOGRAPHIC]

30 April 2013 by Leave a Comment

Evaluating travelers’ experiences with 19 of the top travel brands provided interesting feedback on mobile & tablet usage at the planning and booking stages.

Filed Under: Airlines, E-tourism, hotels Tagged With: , ,

The Innovation Obligation: 4 Key Principles To Innovate

27 April 2013 by 5 Comments

Thinking outside the box, outlining a clear vision, putting money where you mouth is and being fearless are four key principles to innovate in these competitive times!

Filed Under: Marketing Tagged With: , ,

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos

21 April 2013 by 4 Comments

According to Social Media Examiner’s 2013 Marketing Industry Report, blogging, videos and podcasting stand out as key tactics to use and improve. Surprising?

Filed Under: Marketing, social media Tagged With: , , , , ,
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