Frederic Gonzalo

What future for Canada as a tourism destination brand?

8 May 2012 By Frederic Gonzalo 7 Comments

Brand USA is now investing massively to promote its destination while the Canadian Tourism Commission has to cut 20% of its budget. What impacts for our industry?

Filed Under: Marketing, travel Tagged With: accessibility, advertising, brand, Brand USA, Canadian Tourism Commission, destination, International Pow Wow, Rendez-Vous Canada, tourism, travel

The Five Challenges of Social Media Management in Tourism

1 May 2012 By Frederic Gonzalo Leave a Comment

Many tourism organizations manage aspects or their social media strategy quite well. Here are five challenges that will need to be addressed moving forward.

Filed Under: Hospitality, social media Tagged With: business processes, challenges, consistency, objectives, ROI, social media management, strategy

Great trends in mobile [INFOGRAPHIC]

24 April 2012 By Frederic Gonzalo 6 Comments

Recent data shows mobile, in particular smartphones, are impacting all spheres of our lives: online browsing, search, commerce and social activities.

Filed Under: Marketing Tagged With: adoption, commerce, mobile, usage, web

Awesome video to #MakeItCount

17 April 2012 By Frederic Gonzalo 4 Comments

It’s the viral sensation these days, a video that was uploaded 8 days ago and already has 4M views! Watch it, be inspired & book your next trip!

Filed Under: travel Tagged With: Casey Neistat, inspiration, Nike, travel, video, Youtube

Hotel trends in Canada and worldwide for 2012

4 April 2012 By Frederic Gonzalo 2 Comments

A look at two recent reports in the hotel marketing field: Hotel Price Index, by Hotels.com and The Digital IQ Index: Hotels, published by L2 Think Tank.

Filed Under: Hospitality, hotels, social media Tagged With: average rate, Canada, Digital IQ, Hotel Price Index, hotels, Hotels.com, marketing, mobile, social media

Book Review: Content Rules

28 March 2012 By Frederic Gonzalo 8 Comments

This book is a great resource to understand how to create killer blogs, podcasts, videos, ebooks, webinars, photographs, FAQs and more that engage customers and ignite your brand online.