Webinars

Fundamentals of Digital Travel Marketing

100% Money-Back Guarantee

We are so confident that you will love this training that we offer a satisfaction guarantee. If you are not satisfied, contact us within 30 days and we will refund your purchase 100%.

Purchase any training before May 31 and get 25% off! Buy the entire training package (8+ hours) and get a complimentary one-hour-consulting session!

 Use promo code: Travel25 

The Approach

Pre-recorded marketing training available anytime, anywhere, from the comfort of your home or at work. A pdf version of the presentations, suitable for printing is also available for those wishing to attend the training with a paper version.

Eight video webinars allow you to better understand the foundations of a digital strategy, especially from a hospitality & tourism perspective, to optimize your brand presence today! I recommend purchasing the entire course (USD$275) but sessions can also be purchased individually (USD$49 each).

The Objectives

  • Understanding today’s digital ecosystem for brands.
  • Develop a content strategy based on the most efficient platforms.
  • Demystifying the role of a website vs a blog vs social media.
  • Learn how to use the main social media: Facebook, TripAdvisor, Twitter, Linkedin, Pinterest, Instagram, YouTube, etc.
  • Know which key performance indicators and tools to use and prioritize.

Who Should Attend?

  • Communication and marketing managers
  • Sales or Product managers
  • Small or medium business owners
  • Students from marketing and/or tourism program
  • Tourism professionals (travel agents, recreational advisors, hoteliers, restaurateurs)
  • Anyone interested in the evolution of digital marketing, particularly etourism

Course Outline

Here is an overview describing the eight sessions of the training focused on the establishment of a dynamic content strategy for your brand.

SESSION 1 : INTRODUCTION: STRATEGY & OBJECTIVES

How the traveler’s decision cycle works today and which content platforms to prioritize.

  • What drives a digital strategy ?
  • What type of objectives should a brand measure?

The 5 golden rules for a dynamic digital content strategy will be discussed, and how to use them in a scarce resource context (time and money).

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SESSION 2 : THE IMPORTANCE OF YOUR WEBSITE

Your website remains at the heart of your online presence, but is it SEO and mobile optimized?

  • What you need to know about SEO (search engine optimization)
  • SEM and advertising options on the web

Is a blog necessary to improve your brand storytelling and website performance? What is the difference between a mobile-first site, a site in responsive design and a mobile optimized site?

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SESSION 3 : EMAIL MARKETING

What role should emails and databases play in your digital marketing approach? Sending newsletters remains a powerful communication tool, assuming they are mobile optimized and you use some form of A/B testing to improve their performance.

  • The need to automate sending processes, at the right time and to the right people
  • Paid versus free tools

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SESSION 4 : FACEBOOK MARKETING

To optimize your presence on Facebook and benefit from its potential, we must first understand the beast! We will demystify:

  • How EdgeRank works
  • Tips for effective organic publications
  • The various paid options
  • Contests and offers

Facebook is becoming more and more complex, but it is not a reason to throw in the towel! In fact, there are several good opportunities to seize.

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SESSION 5 : MANAGING YOUR ONLINE REPUTATION

According to some studies, review sites would now be the most influential source when planning the trip. Thus, it is important to:

  • Understand how TripAdvisor’s and Yelp’s algorithms works
  • 6 tips to better manage your online reputation

By using hospitality & travel examples, we will see why it is important to manage your brand’s presence on these sites and what are the benefits of doing so. 

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SESSION 6 : STORYTELLING WITH PHOTOS & VIDEOS

What are the main photo sharing and video platforms and what are their impact in the digital travel equation? We will focus on the following social media:

  • Pinterest
  • Instagram
  • Youtube
  • Other platforms

As photo and video play an increasing influential role, it is important to master their potential for your brand.

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SESSION 7 : DIGITAL MARKETING FOR B2B

In a business to business perspective, two social media stand out as particularly effective: Twitter and Linkedin. Yet, few organizations use them efficiently. In this webinar we cover:

  • The role of the Corporate Blog
  • How to use Twitter for B2B needs
  • How to optimize your presence on Linkedin

These platforms complement other possibilities which we will briefly discuss at the end of workshop.

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SESSION 8 : TOOLS & KPIs

Sometimes social media and new technologies seem difficult to measure. You need to know which tools to focus on and most importantly, what goals to achieve. In this webinar, we will discuss:

  • A few useful tools to manage a multi-platform presence
  • Performance indicators to monitor
  • How to measure the success of your digital initiatives

We will highlight the best practices and benchmarks for the different tactics mentioned in the previous webinars.

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Purchase any training before May 31 and get 25% off! Buy the entire training package (8+ hours) and get a complimentary one-hour-consulting session!

 Use promo code: Travel25

NOTE 1 : Once registered, you will have unlimited access to the video content and PDF material for a continuous period of 180 days. Your registration will expire after this period.

NOTE 2: 100% Money-Back Guarantee! We are so confident that you will love this training that we offer a satisfaction guarantee. If you are not satisfied, contact us within 30 days and we will refund your purchase 100%.

 

Fundamentals of Digital Travel Marketing

$ 275 USD
  • 8 videos
  • 8 hours of training
  • Printable content