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On social media and across the web, online reviews are becoming a big factor in travelers’ decision-making. With millions of comments on sites like Google, TripAdvisor and OTAs such as Expedia or Booking, what is the impact of a positive or negative comment on your business?
During this keynote, we will see how to improve your ranking and turn a potentially negative situation into a business opportunity.
During this keynote, we cover:
- What is Online Reputation Management (ORM) and why it matters
- State of the nation for review sites in North America and abroad
- 5 tips to answer comments and reviews on Google, TripAdvisor, Yelp and other popular platforms
- How to manage your reputation and the steps to avoid a crisis
