On social media and across the web, online reviews are becoming a big factor in travelers’ decision-making. With millions of comments on sites like Google, TripAdvisor and OTAs such as Expedia or Booking, what is the impact of a positive or negative comment on your business?

During this keynote, we will see how to improve your ranking and turn a potentially negative situation into a business opportunity.

During this keynote, we cover:


  • What is Online Reputation Management (ORM) and why it matters
  • State of the nation for review sites in North America and abroad
  • 5 tips to answer comments and reviews on Google, TripAdvisor, Yelp and other popular platforms
  • How to manage your reputation and the steps to avoid a crisis


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