During this keynote, we talk about the LinkedIn and its use in a business development context, particularly for travel brands operating in a B2B context:

  • State of social media usage today and where Linkedin fits in;
  • Understanding LinkedIn: its role in the social media landscape, average user, advantages and pitfalls, etc .;
  • Tips to better use LinkedIn, undertanding its algorithm and key features, both from a personal profile and company page perspective;
  • Questions & answers.

This keynote can be given in public or customized for the specific needs of a company.

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