During this keynote, we talk about the LinkedIn and its use in a business development context, particularly for travel brands operating in a B2B context:
- State of social media usage today and where Linkedin fits in;
- Understanding LinkedIn: its role in the social media landscape, average user, advantages and pitfalls, etc .;
- Tips to better use LinkedIn, undertanding its algorithm and key features, both from a personal profile and company page perspective;
- Questions & answers.
This keynote can be given in public or customized for the specific needs of a company.