Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
Social Media Don’t Sell. Get Over It!
Filed Under: Marketing, social media Tagged With: Chris Brogan, content marketing, digital channels, email marketing, smmw
The Innovation Obligation: 4 Key Principles To Innovate
Thinking outside the box, outlining a clear vision, putting money where you mouth is and being fearless are four key principles to innovate in these competitive times!
Filed Under: Marketing Tagged With: Blue Ocean Strategy, Cirque du Soleil, social media
Hot Social Media Trends in 2013? Blogs, Podcasts & Videos
According to Social Media Examiner’s 2013 Marketing Industry Report, blogging, videos and podcasting stand out as key tactics to use and improve. Surprising?
Filed Under: Marketing, social media Tagged With: blogging, podcasting, social media examiner, social media marketing, videos, Youtube
The Good, The Bad & The Ugly of #SMMW13
The first edition of Social Media Marketing World event is now a thing of the past. Here are some highlights from the event held in San Diego, April 7-9, 2013.
Filed Under: Marketing, social media Tagged With: smmw, social media examiner, social media marketing
How Travel Destinations Are Embracing Social
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers to share their travel experiences to boost destination awareness…
Filed Under: E-tourism, Marketing, social media Tagged With: destination marketing, etourism, hospitality, social media, Tourism Australia, Tourisme Montreal
Online Resources Key To Travel Decision-Making [INFOGRAPHIC]
Tripadvisor recently conducted its biggest traveler survey ever, with over 35,000 participants from around the globe. Web, social & mobile play key roles, but are marketers adapting quickly enough?
Filed Under: E-tourism, Marketing, social media Tagged With: etourism, marketing strategy, social media
What Impact On Tourism If Next Pope Is Canadian?
With the distinct possibility that the next pope may be Canadian, what impact would it have for the tourism industry?
Filed Under: Hospitality, Marketing Tagged With: Canadian Tourism Commission, marketing strategy, religious tourism
10 Women That Rock Our Social Media World!
With International Women’s Day nearing on March 8th, here is a list of 10 women who rock it in the social media world, through blogs, tweets and/or webinars!
Filed Under: Marketing, social media Tagged With: content marketing, international women's day, social media
How To Apply Content Marketing In Hospitality
Content marketing relies on a six-step process ensuring brands are aligned to achieve their business objectives. Here are examples taken from hospitality world.
Filed Under: E-tourism, Hospitality, Marketing Tagged With: ALT Hotels, content marketing, etourism, hospitality, Instagram, social media strategy
Content Marketing Is The New Advertising
Understanding what content marketing is and where it’s headed next was part of #css13 keynote sessions I attended this week. Here are some highlights from week 1.
Filed Under: Marketing Tagged With: advertising, branding, Coca Cola, content marketing, Red Bull
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