Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
Thinking outside the box, outlining a clear vision, putting money where you mouth is and being fearless are four key principles to innovate in these competitive times!
According to Social Media Examiner’s 2013 Marketing Industry Report, blogging, videos and podcasting stand out as key tactics to use and improve. Surprising?
The first edition of Social Media Marketing World event is now a thing of the past. Here are some highlights from the event held in San Diego, April 7-9, 2013.
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers to share their travel experiences to boost destination awareness…
Tripadvisor recently conducted its biggest traveler survey ever, with over 35,000 participants from around the globe. Web, social & mobile play key roles, but are marketers adapting quickly enough?
With the distinct possibility that the next pope may be Canadian, what impact would it have for the tourism industry?
With International Women’s Day nearing on March 8th, here is a list of 10 women who rock it in the social media world, through blogs, tweets and/or webinars!
Content marketing relies on a six-step process ensuring brands are aligned to achieve their business objectives. Here are examples taken from hospitality world.
Understanding what content marketing is and where it’s headed next was part of #css13 keynote sessions I attended this week. Here are some highlights from week 1.