8 July 2011
Is mobile the next revolution in the travel & hospitality industry?
There is gap between mobile adoption rate by consumers and how travel industry is adapting. How quickly brands react can pave a way of differentiation.
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
29 June 2011
Finding the right tagline for a travel destination
The 3 key elements of a good travel destination tagline: strong differentiation statement, emotional component, all captured in 3-4 words.
21 June 2011
The relationship we have with our mobile phone
Have you ever talked AT your phone? Ever thrown it? You're not alone...
15 June 2011
The benefits of answering clients via social media
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
28 May 2011
Insightful stats on the digital IQ of airlines, hotels and cruise companies
Key highlights from the L2 Digital IQ Index of global airline, hotel and cruise companies.
23 May 2011
Does social media mix well with family vacation time?
Should you turn social media off to enjoy quality time during family vacations, or make the most of them to actually enhance the experience?
16 May 2011
What role for travel trade shows in the era of social networks?
Does it still make sense to attend all the travel trade shows or will social networks cut through this traditional part of the sales cycle?
15 May 2011
Is Canada as a destination ready for emerging markets?
Going after markets like China, Brazil and India makes sense for Canada. The real question is: how committed are we?
