There have a been a few neat infographics about how social media and mobile (smartphones & tablets) are impacting the way we travel whether during the planning phase, while experiencing the trip of after the trip is done. I actually shared two of these over the past couple of weeks, which you can access by clicking here or here.
With summer vacations now behind us, I thought it worthwhile to share this infographic crafted by the folks at MDG Advertising, since it highlights stats I had not seen elsewhere before. Some impressive stuff! I have summarized some of the key nuggets, after the infographic. Read on!
Infographic by MDG Advertising
- According to a survey by Allianz Global, of those customers planning a vacation, 29% intended to use Facebook as “inspiration” for their next vacation vs. 14% for TripAdvisor;
- 51% of smartphone owners used their device to access flight or hotel contents (ComScore). Airlines list of mobile-related topics searched by users: prices, schedules and contact details;
- In fact, smartphone usage has almost doubled from 2011 to 2012 for both checking flight schedules and checking-in for those flights!
- Among traveling social media users, 74% of Americans use social media while on vacations;
- Once travelers return home, user-generated content hits with 46% of travelers posting a hotel review, 40% posting an attraction, activity or restaurant review;
- Last, but not least for brands who wish to keep the conversation going with fans and turn them into brand evangelists: 55% of travelers will “like” a page related to the vacation. It’s a good loyalty source for your travel marketing efforts.
Do you find any of these statistics startling, or does it simply confirm what you experience as a consumer or observe as a travel marketer?