27 September 2020
Instagram Engagement Rates Decline
As a recent study suggests, brands are seeing decreasing engagement rates on Instagram. Why is this, what can we do about it?
Author: Frederic Gonzalo
18 August 2020
5 SEO Tips For Travel Brands
Showing up first among organic search results is key to an effective online presence. Here is why SEO matters for travel brands.
19 July 2020
Using Linkedin To Enhance Your Personal Brand
Linkedin can be a great platform to build credibility, authority and thought-leadership. Elements that are crucial to building your personal brand.
14 June 2020
Security is the new marketing
Travel marketing is entering the era of Covid-19, as brands and consumers emerge from confinement with summer upon us. Health and security are now key!
17 May 2020
What next for travel marketing?
As the economy slowly recovers and people consider travelling again, here are few considerations for travel marketing to be effective!
24 April 2020
Soon Come: The Future of Jamaica Tourism
In this most recent edition of PAX Live, we discuss how Covid-19 is affecting Jamaica tourism and how marketing seeks to uplift spirits moving forward!
16 April 2020
Selling Travel When Nobody Can Travel
How can advisors be selling travel during the pandemic, when consumers don't (or can't) consider the possibilities? Here are a few tips to help.
9 April 2020
When and How Will Travel Agents Sell Cruises Again?
Selling cruise travel during these uncertain times is an uphill battle. But travel agents can stay in-the-know until better days arise!
11 March 2020
Travel Marketing In Times Of Global Pandemic
With Covid-19 now officially a pandemic crisis, what can travel brands do? Here are a few tips based on my experience with SARS back in 2003!