Why review sites are a must for travel marketers
According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommodation.
According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommodation.
80% of TripAdvisor users read between 6-12 reviews before booking their accommodation. Check out more findings from this recent PhoCusWright survey.
There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.
Here are eight frequently asked questions about social media usage, in particular as it pertains to the travel & hospitality vertical. Any of them ring a bell?
TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?
If your brand gets dragged into dirt, how would you react? Here are 7 steps to manage your online reputation before things get out of hand.