Influencer marketing is at a crossroads. For hotel marketers, there are good and bad stories out there. Here is some advice for influencers seeking deals!
When it comes to influencer marketing, calculating return on investment (ROI) is of utmost importance to track and adjust according to business objectives.
From Google to Instagram Stories to voice search, VR, AR and AI… what will impact digital marketers the most in the coming year? Here are a few thoughts!
The folks from Visit Philadelphia made the most of its football team, the Eagles, making it to Super Bowl earlier this year!
From mobile responsiveness to button size and colors used in your newsletter layout, here’s an infographic full of useful tips!