With more than 300 million active users, Instagram has become a key social media for travel brands. Promoting media (photos & videos) is the next frontier!
With their growing distribution market share, online travel agencies are key players in the travel & hospitality marketing landscape. So, friends or foes?
Outbound tourism from China holds great potential for many Western countries, but how well do you know Chinese travelers and how they behave online?
Rather than focus on product or service attributes, travel brands are embracing the potential of storytelling, tapping into emotions, rather than facts, to get the message across!
When it comes to online travel marketing, there are various channels to choose from: paid search, referral, social, email… which ones work best?