Do you invest time and money online just to send users to your website’s home page? Landing pages are useful and will increase campaign results.
Many companies churn out quality content without having a proper strategy in place to begin with. Which platform should you prioritize? Blogs? Instagram?
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
In an era of increasing noise on the web and social media, and Facebook posts seeing dismal organic reach, email marketing makes more sense than ever!
Voice search and virtual assistants are emerging as the next big digital trend travel marketers need to embrace. Here are some key implications.