Speaking

Interested in booking Frederic for a presentation? Contact me.

Whether it’s for a dynamic presentation to a small or private group, or a speaking opportunity in front of a wide conference crowd, Frederic has the experience and know-how to share his passion and captivate the audience with up-to-date relevant content delivery. Customized training sessions are also available for groups of within companies who request it. The content of these conferences applies for companies dealing directly with customers (B2C) as well as with other companies (B2B) and on a personal level (personal branding).

Some of the events where Frederic spoke recently:

  • TBEX North America (Travel Bloggers Exchange) 2015 & 2016
  • Travel Exchange (NTA), Atlanta 2016
  • Social Media & Mobile Strategies in Travel, San Francisco 2016
  • Online Marketing Strategies in Travel, Miami 2012, 2013 & 2015
  • RTO7 Marketing Summit, Ontario 2015
  • PRSA Communications Summit, Dallas Chapter, 2015
  • Growing Rural Tourism, Alberta 2015
  • TIANB Annual Event, New Brunswick 2015
  • TIANS Annual Event, Nova Scotia 2013 & 2014


Popular presentations

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Facebook Marketing for Travel Brands

Facebook has become pay-to-play, yet there are still many opportunities for travel marketers who want to reach their target audiences. In this power session, we’ll cover:

  • A round-up of the different possible campaigns with Facebook Ads Manager
  • How to set-up a campaign: tricks and pitfalls to avoid
  • Audiences: target options, customizing and refining
  • Tips to monitor success and track the right metrics

Improve Your Online Reputation and Tripadvisor Performance

How does your hotel or attraction manage comments, whether they are positive or negative? In this conference we cover:

  • Overview of the state of social media and mobile in 2017;
  • Practical examples of companies and brands that dealt with a crisis situation and its management on social media;
  • Basic principles and rules to follow in order to effectively manage your online reputation;
  • 7 tips to better manage your presence on Tripadvisor.

Mastering the Trinity of Digital Travel Marketing

This keynote session will allow you to better understand:

  • The social media landscape in tourism in Quebec, in Canada and across the globe in 2017
  • The fundamentals of the trinity of digital travel marketing: website, email, social media
  • Practical examples of how destinations and properties make the most of these opportunities as competitive advantages