Interested in booking Frederic for a presentation? Contact me.

Whether it’s for a dynamic presentation to a small or private group, or a speaking opportunity in front of a wide conference crowd, Frederic has the experience and know-how to share his passion and captivate the audience with up-to-date relevant content delivery. Customized training sessions are also available for groups of within companies who request it. The content of these conferences applies for companies dealing directly with customers (B2C) as well as with other companies (B2B) and on a personal level (personal branding).

Some of the events where Frederic spoke recently:

  • TBEX North America (Travel Bloggers Exchange) 2015 & 2016
  • Travel Exchange (NTA), Atlanta 2016
  • Social Media & Mobile Strategies in Travel, San Francisco 2016
  • Online Marketing Strategies in Travel, Miami 2012, 2013 & 2015
  • RTO7 Marketing Summit, Ontario 2015
  • PRSA Communications Summit, Dallas Chapter, 2015
  • Growing Rural Tourism, Alberta 2015
  • TIANB Annual Event, New Brunswick 2015
  • TIANS Annual Event, Nova Scotia 2013 & 2014

Popular presentations

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7 Business Drivers of a Successful Social Media Strategy

Too many organizations still enter the realm of social media without any prior strategic planning. Some perceive social media as just another tool in the marketing mix while others expect miraculous sales and leads to be generated overnight. In this conference, we cover :

  • The key elements of a social media strategy
  • The seven business drivers that ought to steer your strategy and help determine the kind of resources required to achieve your goals
  • Examples and case studies to better help understand the concepts explained

Improve Your Online Reputation and Tripadvisor Performance

How does your hotel or attraction manage comments, whether they are positive or negative? In this conference we cover:

  • Overview of the state of social media and mobile in 2016;
  • Practical examples of companies and brands that dealt with a crisis situation and its management on social media;
  • Basic principles and rules to follow in order to effectively manage your online reputation;
  • 7 tips to better manage your presence on Tripadvisor.

Mastering the Trinity of Digital Travel Marketing

This keynote session will allow you to better understand:

  • The social media landscape in tourism in Quebec, in Canada and across the globe
  • The mobile revolution and its impact on the travel decision-making process
  • Practical examples of how destinations and properties make the most of these opportunities as competitive advantages