Frederic Gonzalo’s Blog


The Impact of Social Media in Travel

The Impact of Social Media in Travel [INFOGRAPHIC]

Summertime is upon us and this means high season for a vast majority of travel brands across the globe. While vacationing often rhymes with taking time off to disconnect and break away from technology, our relationship to so-called smart devices now transcends every aspect of the travel decision-making process: before, during and after the vacation actually takes place!

Social Media Best Practices in Travel Marketing 2018
For more on this topic, download our book: Social Media Best Practices in Travel Marketing 2018

Social Media in Travel

The folks at MDG Advertising recently updated their popular infographic detailing just how much vacationing has now gone the social media way for travel marketing. For example, did you know that:

  • 30% of U.S. travelers turn to social media to find trip inspiration
  • 40% of UK Millenial travelers say they consider how instagramable a location is when trip planning
  • 40% of all online bookings are now coming through a mobile device
  • 74% of travelers use social media while on vacation
  • 60% of travelers us nagivation apps (i.e. Google Maps) while traveling

There are many more valuable insights in this infographic, which begs the question: is your travel brand on top of these social media trends and are you engaging with travelers on these platforms before, during and after their trip?

Vacationing the Social Media Way [Infographic]
Infographic
by MDG Advertising

Frederic Gonzalo

Frederic Gonzalo

Speaker and consultant with over 25 years of experience in travel marketing, sales and communications. Since 2012, I provide strategic planning consulting, website audits as well as digital marketing coaching for all levels of organizations, from SMB to large travel organizations.

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