Frederic Gonzalo’s Blog


Design Tips For More Effective Newsletters

Design Tips For More Effective Newsletters

I have written on numerous occasions about the importance of a well-crafted newsletter in the travel marketer toolkit. I firmly believe newsletters remain a powerful – if not the most powerful – tool to reach clients and foster a long-time relationships leading to sales and increased share-of-wallet.

The folks at Moosend recently came up with this step-by-step infographic that details some of the key principles in order to have an effective and impactful newsletter design.

Lots of insightful and practical tips in there, you’ll want to print it out, pin it to your favorite Pinterest Marketing board or simply bookmark this page for future reference!

Enjoy!

perfect design infographic

Frederic Gonzalo

Frederic Gonzalo

Speaker and consultant with over 25 years of experience in travel marketing, sales and communications. Since 2012, I provide strategic planning consulting, website audits as well as digital marketing coaching for all levels of organizations, from SMB to large travel organizations.

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