26 February 2015
Videos on Facebook: Get In While They’re Hot!
Videos are popular on Facebook, but did you know they get more reach and engagement than link posts, statuses and photos? Here are 5 tips to consider!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
6 April 2013
Visit Philly’s Leap Of Faith On Instagram
Visit Philly launched a bold new initiative, handing over its Instagram account to guest photographers, as part of a new marketing campaign.
7 April 2011
What is the ROI of Social Media in travel and does it matter?
What are key performance indicators one should monitor in order to justify investing in social media? ROI matters, after all!
15 December 2013
What Role for Facebook in the Online Travel Landscape?
By admitting there is less and less organic content making its way in users' newsfeeds, is Facebook becoming irrelevant for travel brands? Not so fast...
16 May 2011
What role for travel trade shows in the era of social networks?
Does it still make sense to attend all the travel trade shows or will social networks cut through this traditional part of the sales cycle?
19 June 2022
What works on Facebook (or not)
The evolution of Facebook is a continuous process, but some important changes are coming. Round up of key features changing and improving.
1 July 2015
Why Facebook Will Crush Twitter for Customer Service
When it comes to social customer service, Facebook and Twitter are often considered the two leading options. But which one will strive in the long term?
10 April 2012
Why Instagram’s Aquisition by Facebook Is Good AND Bad
The acquisition of Instagram by Facebook, pegged at $1 billion, is undoubtedly the deal of year so far. How will it impact the way you do business?
6 January 2020
Why TikTok Matters For Travel Brands
TikTok is the hottest social media out there and travel brands should embrace its possibilities in order to gain a competitive edge!
