4 June 2018
The Impact of Social Media in Travel [INFOGRAPHIC]
Did you know that 40% of UK Millenials say they consider how Instagramable a location when trip planning? Read on for more useful social media takeaways!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
25 June 2018
7 Reminders For Your Social Media Strategy
While we may take some best practices for granted, here are a few useful reminders for travel brands struggling with social media marketing.
23 July 2018
The Impact of Social Media in Ad Spending [INFOGRAPHIC]
How do you define ROI metrics for your social media ad campaigns? Are you still buying ads in newspapers or magazines? Here are some eye-opening stats!
9 October 2018
The Evolution of Social Media Usage in Destination Marketing
Google+ is now officially dead, Facebook algorithm keeps giving headaches while Instagram remains hot. How are travel marketers responding to changes?
8 February 2019
4 Instagram Trends For 2019
From Instagram Stories to AR filters, not to mention booking capabilities, which trend holds the best potential for travel marketing in 2019?
21 May 2019
How to Use Facebook Boost to Your Advantage
When it comes to Facebook marketing, and in particular Facebook advertising, there's more to it than just the simple Boost button. Here's why.
19 June 2022
What works on Facebook (or not)
The evolution of Facebook is a continuous process, but some important changes are coming. Round up of key features changing and improving.
24 July 2022
Should Your Brand Even Bother With TikTok?
TikTok is hugely popular with a widening userbase. How useful can it be for travel brands with their online marketing efforts?
4 March 2023
Social Media Engagement Benchmarks for Travel Brands
When it comes to social media engagement, how do you compare with other brands and industries? This benchmark report is useful!
