24 July 2012
Kids and Social Media: Generation Social?
A recent study shows how kids and parents adopt and adapt to social networks. Almost 1 out of every 3 kids has a social media account!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
3 July 2012
How Local Destinations Use Social Media in Quebec [STUDY]
Quebec is split up into 22 local tourism destinations. A recent study looks into social media usage and challenges that lay ahead.
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
12 June 2012
On the importance of having social media guidelines
A social media policy is a good practice to help organizations protect themselves, employees and define who is accountable.
14 May 2012
The End of Facebook As We Know it?
Would you pay to have a post highlighted to ensure reaching all your friends? That's one of the most recent dubious features in Facebook's pre-IPO mad dash.
1 May 2012
The Five Challenges of Social Media Management in Tourism
Many tourism organizations manage aspects or their social media strategy quite well. Here are 5 challenges that need to be addressed.
10 April 2012
Why Instagram’s Aquisition by Facebook Is Good AND Bad
The acquisition of Instagram by Facebook, pegged at $1 billion, is undoubtedly the deal of year so far. How will it impact the way you do business?
21 March 2012
Social Media & Mobile in Travel Industry [VIDEO]
Great video presentation summarizing key findings from travel brands in social media and mobile marketing.
1 March 2012
Facebook commerce: will it ever stick?
Best Western recently announced its new booking app for Facebook yet big brands are closing shop. Should travel brands embrace the opportunity?
