30 July 2012
The Impact of Social Media on Travel [INFOGRAPHIC]
How much of the travel industry revenues now originate online and what is the impact of social media and mobile in the process?
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
24 July 2012
Kids and Social Media: Generation Social?
A recent study shows how kids and parents adopt and adapt to social networks. Almost 1 out of every 3 kids has a social media account!
3 July 2012
How Local Destinations Use Social Media in Quebec [STUDY]
Quebec is split up into 22 local tourism destinations. A recent study looks into social media usage and challenges that lay ahead.
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
12 June 2012
On the importance of having social media guidelines
A social media policy is a good practice to help organizations protect themselves, employees and define who is accountable.
14 May 2012
The End of Facebook As We Know it?
Would you pay to have a post highlighted to ensure reaching all your friends? That's one of the most recent dubious features in Facebook's pre-IPO mad dash.
1 May 2012
The Five Challenges of Social Media Management in Tourism
Many tourism organizations manage aspects or their social media strategy quite well. Here are 5 challenges that need to be addressed.
10 April 2012
Why Instagram’s Aquisition by Facebook Is Good AND Bad
The acquisition of Instagram by Facebook, pegged at $1 billion, is undoubtedly the deal of year so far. How will it impact the way you do business?
21 March 2012
Social Media & Mobile in Travel Industry [VIDEO]
Great video presentation summarizing key findings from travel brands in social media and mobile marketing.
