25 August 2013
KISS: Keep It Significant and Shareable
Keeping it short and straight to the point is always a good way to get a message across. With social media, it's also about being shareable!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
10 August 2013
With social media, the only constant is change!
Trying to follow Facebook changes can be an overwhelming task, yet we need to understand the implications. Same goes for Linkedin and most social networks...
16 June 2013
How Much For A Sponsored Tweet, Pin or Post?
According to a recent survey, Social Media sponsorships are increasingly being used to reach out to influencers. Here are some takeaways from this report.
19 May 2013
Social Media Doesn’t Sell. Get Over It!
Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
21 April 2013
Hot Social Media Trends in 2013: Blogs, Podcasts & Videos
According to a recent report, blogging, videos and podcasting stand out as key tactics to use and improve. Surprising?
12 April 2013
The Good, The Bad & The Ugly of #SMMW13
The first edition of Social Media Marketing World event is now a thing of the past. Here are some highlights from the event held in San Diego.
6 April 2013
Visit Philly’s Leap Of Faith On Instagram
Visit Philly launched a bold new initiative, handing over its Instagram account to guest photographers, as part of a new marketing campaign.
23 March 2013
How Travel Destinations Are Embracing Social
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers through social media.
16 March 2013
Online Resources Key To Travel Decision-Making [INFOGRAPHIC]
TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?
