8 February 2014
How Socially Engaged Is Your Brand?
A recent study by Sprout Social finds that more than 4 out of every 5 comment or question made to brands on social media is left unanswered. Surprised?
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
1 February 2014
Facebook Turns 10! Ten Facts to Consider
Facebook turns 10 in February and truly dominates the social media ecosystem. Here are ten facts and stats to consider as we enter the next Facebook decade!
15 December 2013
What Role for Facebook in the Online Travel Landscape?
By admitting there is less and less organic content making its way in users' newsfeeds, is Facebook becoming irrelevant for travel brands? Not so fast...
7 December 2013
8 FAQ about Social Media in Travel
Here are eight frequently asked questions about social media usage, in particular as it pertains to the travel & hospitality vertical. Any of them ring a bell?
23 November 2013
Pinterest and Travel: A Match Made in Social Media Heaven
Pinterest plays an increasingly important role in the travel planning process, with inspiring visuals and aspirational boards. It's new 'Place Pins' could be a game-changer!
9 November 2013
On The Effectiveness Of Travel Blogs…
A recent survey published during WTM in London showed social media and travel blogs aren't used by UK holidaymakers planning and going on vacation. So what?
3 November 2013
5 Social Media Marketing Trends for 2014
The Year of Twitter, but what else? Will Google+ finally breakthrough? How far will Snapchat go? Here are 5 social media marketing trends for 2014!
20 October 2013
4 Key Elements of Your Facebook Marketing
Things move fast with Facebook, so here are 4 key elements to consider for brands hoping to achieve more efficient social media marketing.
29 September 2013
Can Social Networks Contribute to Responsible Tourism?
Social media, review sites & the sharing economy are among the disruptive factors in tourism. Here's how they can contribute to responsible tourism.
