11 February 2015
The Impact of Dark Social in Travel Marketing
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
4 February 2015
3 Insights for Travel Brands on Twitter
Twitter is often looked at as the "other" social network to put efforts in. Yet, travelers use it a lot. Recent findings show us just how much!
29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
2 October 2014
Hashtags Coming Alive in Destination Marketing
Here are 3 examples of destinations using hashtags both online and offline, for greater awareness, buzz and overall brand effectiveness!
24 September 2014
10 LinkedIn Metrics That Matter
Whether you have a personal profile or you manage a company page, Linkedin provides meaningful metrics. Here are some of the key indicators to keep track of.
18 September 2014
KPIs for Your Social Media Dashboard
Among the various metrics available to measure your brand's performance on social networks, which key performance indicators should you prioritize?
14 August 2014
Video Best Practices in Travel Marketing
Travel branded videos are amongst the most viewed on YouTube. Here are more interesting findings and best practices to make the most of this opportunity.
15 June 2014
Social Media Best Practices in Travel: Facebook
Here are a few examples and 5 practical tips for travel & hospitality brands wanting to make the most of their presence on Facebook.
7 June 2014
Social Media Best Practices in Travel: Google+
Google+ holds great potential for travel brands, yet very few take advantage of this social extension of Google. Here are a few tips and examples to follow!
