1 June 2014
Social Media Best Practices in Travel: Instagram
With more than 200 million active users, Instagram is a tool at the crossroads of two key trends in social media: visual storytelling and mobile. Travel brands take note!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
24 May 2014
Social Media Best Practices in Travel: LinkedIn
With over 300 million users, LinkedIn reigns as the key social network for B2B marketers. Here are five tips for travel brands to make the most of LinkedIn.
17 May 2014
Social Media Best Practices in Travel: Twitter
Twitter seems ubiquitous as social network in the news. But how are travel brands embracing its potential? Here are some tips.
10 May 2014
Social Media Best Practices in Travel: Pinterest
Did you know that "travel" was the most popular category on Pinterest? Here are a few pointers and examples of how travel brands can embrace this social media.
27 April 2014
5 tips for your new Twitter profile
Twitter has unveiled its new profiles. Here are 5 tips to make the most of the possibilities, both for personal & brand profiles.
6 April 2014
How Facebook influences… TripAdvisor!
TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
2 March 2014
The (Sorry) State of Social Marketing in 2014
A recenty study from Social Bakers finds that marketers focus on social mostly for customer acquisition, not customer service. Google+ ? Nobody seems to care...
23 February 2014
4 Creative Uses of Instagram in Destination Marketing
Instagram has become a weapon of mass seduction for travel marketers. Here are four great examples of Destinations embracing its potential.
8 February 2014
How Socially Engaged Is Your Brand?
A recent study by Sprout Social finds that more than 4 out of every 5 comment or question made to brands on social media is left unanswered. Surprised?
