1 March 2012
Facebook commerce: will it ever stick?
Best Western recently announced its new booking app for Facebook yet big brands are closing shop. Should travel brands embrace the opportunity?
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
23 February 2012
Pinterest for tourism: the best thing since vanilla?
Pinterest is the talk of the town in social media. What potential does it hold for travel and hospitality marketing?
16 February 2012
Numbers can be deceiving
1000 Facebook fans, 500,000 customers in your loyalty program, 1 million customers... Are these vanity metrics or actuelly useful indicators?
22 November 2011
The underestimated value of timing in a (social media) campaign
Qantas airlines provides another classic social media fail that consultants, PR and industry experts will share for years to come!
20 September 2011
KLM new initiative: cool & innovative, or plain gimmick?
KLM Dutch airline strikes again with yet another innovative social media campaign. Or is it really?
2 August 2011
Google+: is it the next Golden Goose?
Is Google+ going to be the one to mark the demise of Facebook, Twitter and Linkedin? Too early to tell, but once G+ launches it brand pages...
15 July 2011
Social media engagement: hype or plain common sense?
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
15 June 2011
The benefits of answering clients via social media
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
23 May 2011
Does social media mix well with family vacation time?
Should you turn social media off to enjoy quality time during family vacations, or make the most of them to actually enhance the experience?
