22 April 2011
Is there an optimal time to tweet?
Post on social media is one thing. Doing it at the right time, to the right audience, is another!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
18 April 2011
The 4 questions you need to answer before building your social media task force
There are 4 key questions one should have in mind before setting up a social media task force within a company in the travel industry.
7 April 2011
What is the ROI of Social Media in travel and does it matter?
What are key performance indicators one should monitor in order to justify investing in social media? ROI matters, after all!
31 March 2011
Yes, there are sales to be made on Twitter
Twitter is a social network on which a dynamic presence can lead to increased sales.
27 March 2011
Is advertising in social media really a waste?
Is advertising in social media a waste of time and money, or does it simply complement existing tactics to foster engaged online communities?
