5 July 2017
Hotel Bookings: Direct vs OTA
It makes sense for hoteliers to drive direct bookings in order to save on commissions paid out to online travel agencies. Right? Yes, but not always.
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
16 June 2017
Is Organic Search Dead For Hotels?
Can hoteliers still achieve online success without investing in paid search campaigns? Yes, as long they realize the battle ahead...
22 May 2017
6 Excellent Reasons To Use Google Analytics
It's free, easy to install, gives incredible insights about your website, its traffic and user behaviors. Here are 6 good reasons to use Google Analytics!
8 May 2017
Video Integration Is Next Step In Travel Storytelling
Did you know 75-80% of all online traffic will come from video by 2020? Travel brands are getting creative, and here are some great examples to prove it!
1 May 2017
The 4 Golden Rules of Influencer Marketing
Having influencers speak of your product or service to a target audience on your behalf has always been popular PR and marketing. Here's why and how.
24 April 2017
5 factors that influence the cost of your Facebook ads
The same Facebook ad in Australia, Canada or Portugal can cost up to two to three times more! Here are 5 factors that help explain these differences.
18 April 2017
How Social Media Preferences Vary Per Generation
Do Millennials, Gen Xers and Boomers use social media in the same way and for the same reasons? An interesting study describes key generational differences.
22 March 2017
The New Linkedin: Yay or Nay?
With its newly revamped desktop version, is Linkedin poised for renaissance... or a downward spiral? Here are some of the new features to discover.
