9 May 2016
Hotels Promoting Direct Bookings: It’s About Time!
From Marriott to Hilton, and many independent hoteliers in between, the message is getting clearer: book direct and save. Are consumers listening?
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
23 April 2016
Why Millenials Matter [INFOGRAPHIC]
Millenials, or travelers aged 18 to 35, represent the biggest cohort out there, at almost 80 million. Here are some key trends for travel brands.
12 April 2016
16 Stats About Mobile Travel in 2016
Social media and mobile continue to play an increasingly important role in the travel & hospitality realm. Here are some eye-opening stats!
5 April 2016
Destination Storytelling Done Right: Quebec’s Blind Love
Can you imagine experiencing a new destination... if you are blind? Tourisme Quebec's new campaign tells a superb story that's going viral!
29 March 2016
Best Practices in Travel: Messaging Apps
Mobile messaging apps are becoming key tools in the communications mix for travel brands. Here are best practices to follow and mobile apps to embrace!
23 March 2016
How TripAdvisor Built Its Successful Mobile App
TripAdvisor is the most popular mobile app in travel since 2014. How can they remain relevant to users? Here is the process they put in place!
14 March 2016
10 Google Tools Brands Should Use
Google is the dominant player in online search, yet there is more to it beyond search and social media. Here are 10 tools brands should use and embrace!
9 March 2016
MICE Trends for 2016 [INFOGRAPHIC]
When it comes to Meetings, Incentive, Conferences & Exhibitions, what's new in 2016 and where should travel brands focus? Here are some useful insights.
