19 May 2015
How Mobile-Friendly are Canadian Destinations?
With Google now rewarding mobile-friendly sites in its mobile search engine results, how are Canadian travel brands adapting to this new reality?
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
7 May 2015
5 Ways to Target Travelers With Facebook Marketing
Organic reach may be hurting, but there is still huge potential to tap into when it comes to Facebook marketing. Here are 5 tips for travel brands!
29 April 2015
When responding to online reviews, speed matters
When it comes to online reputation management, there are many variables that can have a positive or negative influence. For travel brands, speed matters!
22 April 2015
Instagram Ads for Travel Marketing
With more than 300 active users, Instagram has become a key social media for travel brands. Promoting media (photos & videos) is the next frontier!
16 April 2015
Online Travel Agencies: Friends or Foes?
Online travel agencies play a key role in the travel distribution landscape. But their growth and importance come at a price. So... friends or foes?
8 April 2015
How Chinese Travelers Engage Online
Outbound tourism from China holds great potential for many Western countries, but how well do you know Chinese travelers and how they behave online?
30 March 2015
5 Success Factors for Effective Storytelling in Travel
Rather than focus on product or service attributes, travel brands are embracing the potential of storytelling, tapping into emotions, rather than facts, to get the message across!
26 March 2015
Which Online Marketing Channel Should You Prioritize?
When it comes to online travel marketing, there are various channels to choose from: paid search, referral, social, email... which ones work best?
