17 March 2015
Should Travel Brands DO or BE Social?
In a world where social media has become common place, travel brands still struggle to embrace its potential beyond marketing and communications.
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
8 March 2015
The OTA Duopoly: Priceline vs Expedia
With its recent acquisition of both Travelocity and Orbitz, Expedia is back on top of its OTA battle against Priceline. Good or bad news for hoteliers?
26 February 2015
Videos on Facebook: Get In While They’re Hot!
Videos are popular on Facebook, but did you know they get more reach and engagement than link posts, statuses and photos? Here are 5 tips to consider!
20 February 2015
Top 5 social networks for etourism in China
From QZone to Youku, WeChat, Weibo and Tieba, here are five social networks travel brands ought to know if they wish to engage with Chinese travelers online.
11 February 2015
The Impact of Dark Social in Travel Marketing
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
4 February 2015
3 Insights for Travel Brands on Twitter
Twitter is often looked at as the "other" social network to put efforts in. Yet, travelers use it a lot. Recent findings show us just how much!
29 January 2015
Travel Marketing, from Social to Digital
A recent study by Deloitte and Facebook highlights why travel brands must move beyond social focus to a more holistic digital approach, campaign and metrics.
21 January 2015
Google Goes Local
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
