7 January 2015
Brands Must Connect With Mobile Travelers
With mobile set to represent 7% of total travel sales in 2015, or 25% or total online travel bookings, how can brands better connect with mobile travelers?
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
31 December 2014
Best Posts of 2014
Here are the top 5 popular posts of 2014 and some insights into what to expect on this blog in 2015!
23 December 2014
Why Visuals are Key in Travel Marketing
Did you know people retain 80% of what they see, but only 20% of what they read and 10% of what they hear? Photos play a key role, specially within travel...
18 December 2014
Travel Advertising Trends for 2015 [INFOGRAPHIC]
Expect more social targeting and retargeting from travel brands in 2015, with increased ad campaigns across various networks. Videos should be hot, too!
10 December 2014
Is Google Losing Its Mojo?
From search to Adwords, including video sharing and wearable devices, Google still leads the online world. But for how long? Can it resist Facebook and other contenders?
1 December 2014
Standing Up For Tourism in Canada, Eh?
The Canadian tourism industry has lots of potential and economic impact across the country, but what can we do to thrive against international competition?
23 November 2014
Will you book your next hotel on Amazon?
With the imminent rollout of Amazon Travel across three cities in the U.S., hoteliers can expect more change with their online distribution approach!
17 November 2014
The Multiscreen Evolution of Travel Decisions
According to a recent study, mobile & PC audiences are growing across travel categories AND traveler types. Here are some key findings to consider!
