
5 Digital Marketing Trends for 2015
From smart watches to accessible analytics or mobile payments going mainstream, here are five digital marketing trends to follow in 2015!
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands

From smart watches to accessible analytics or mobile payments going mainstream, here are five digital marketing trends to follow in 2015!

Travelers search online on 6.5 devices and 38 travel sites on average before booking a package nowadays. How do travel brands communicate effectively in this new context?
Here are 8 impactful statistics to ponder in the realm of online travel & hospitality. Which one surprises you most?
Contrary to popular belief, travelers are 9 times more likely to crave unique rather than pampered experiences. Many other interesting findings in this report!
Here are 3 examples of destinations using hashtags both online and offline, for greater awareness, buzz and overall brand effectiveness!

Whether you have a personal profile or you manage a company page, Linkedin provides meaningful metrics. Here are some of the key indicators to keep track of.
Among the various metrics available to measure your brand's performance on social networks, which key performance indicators should you prioritize?
UK consumers make 35 visits to travel sites before booking a package. How does it compare with US consumer behaviors? Read on for some interesting findings...