18 October 2011
How Facebook and Email marketing really are alike
Integration of Facebook & Email marketing strategies makes a lot of sense, as Jay Baer shared in a recent presentation during Facebook Success Summit 2011.
Digital Marketing
22 November 2011
The underestimated value of timing in a (social media) campaign
Qantas airlines provides another classic social media fail that consultants, PR and industry experts will share for years to come!
15 March 2012
Are you ready for the mobile revolution?
Mobile traffic is increasing two to three-fold in almost every industry. How are you getting ready to embrace this ecommerce revolution?
4 June 2012
Email is dead… NOT!
Email continues to thrive and play an important role within savvy marketing strategies. Social media can enhances its effectiveness.
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
24 July 2012
Kids and Social Media: Generation Social?
A recent study shows how kids and parents adopt and adapt to social networks. Almost 1 out of every 3 kids has a social media account!
4 September 2012
The Power of Facebook Advertising? [INFOGRAPHIC]
With 955 million users, Facebook is aiming for more advertising on its platform. This infographic provides compelling arguments.
1 October 2012
Mobile is not a channel, it’s a way of life!
Smartphones and tablets are an increasing part of our connected lifestyles. Marketers and consumers embracing these devices are more than channels.
8 October 2012
Expanding Your Brand With Custom Publishing
Brand publishing is a powerful yet lesser-known part of the storytelling toolkit. Interview with Anne-Marie Boissonault, founder of YQB Media, brand publisher.
