Ever wondered if it was better to send out an email with just “Dear Guest…” or rather some element of personalization, such as “Hey Frederic…” in the subject line?
Well, according to Campaign Monitor, brands that personalize subject lines see a 26% increase in open rates likeliness.
This is just one of 24 interesting stats that can be found in the infographic below, covering four distinctive areas of email marketing initiatives:
- Email personalization
- Marketing automation
- Email ROI
- Mobile Emails
Here are a few other “tweet-worthy” bites of stats you may find pertinent:50% of companies feel they can increase interaction with email by increasing personalizationClick To Tweet
Email Effectiveness VS Social Media
With social media effectiveness more than ever in question – Facebook Zero, anyone? – travel marketers ought to rethink how best to invest in email marketing efforts. Sending out newsletters and having an automated marketing solution in place will trigger actions at specific moments before, during and after a traveler’s experience with their brand.
You may also want to listen to this great podcast from the folks at Revinate, focusing on that very topic, addressing how hoteliers can make the most of list segmentation and best practices for email marketing in general.