While most travel brands are aware that video has become a key media to use to achieve above-average community engagement, live streaming is still an under-utilized functionality across social platforms where it is available. Yet, consider some of these stats:
- 80% of customers would rather watch live videos from brands rather than read posts
- Facebook Live videos are watched 3 times longer than regular ones
- 63% of Millenials watch live content – 42% create it!
- Twitch is one of the biggest live streaming sites with 10M active daily users
These are just a few of the insightful stats you will find in the following infographic created by the folks at Filmora on the topic. Check it out below!