24 October 2014
Omni-Channel Marketing in Travel
Travelers search online on 6.5 devices and 38 travel sites on average before booking a package nowadays. How do travel brands communicate effectively in this new context?
Digital Marketing
20 April 2014
Will there be ‘content shock’ in travel?
Is there too much content being shared within the travel & hospitality sphere? Will we reach a threshold when content marketing loses its effectiveness?
13 April 2014
8 Canadian Destinations Shining in the Digital World
While Canada may not be a trailblazer in terms of online travel marketing, here are a few destinations that stand out and shine with some creative ideas and execution.
5 January 2014
14 Digital Marketing Trends for Hotels in 2014 [INFOGRAPHIC]
Just in time for the new year, here are 14 trends hotel marketers must consider as part of their digital strategies for 2014 and beyond!
20 October 2013
4 Key Elements of Your Facebook Marketing
Things move fast with Facebook, so here are 4 key elements to consider for brands hoping to achieve more efficient social media marketing.
23 June 2013
5 Tips For A Better Email Signature [INFOGRAPHIC]
We all use email to communicate, even though younger generations use it less. Yet, not everyone takes advantage of its signature as an efficient tool.
19 May 2013
Social Media Doesn’t Sell. Get Over It!
Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
1 April 2013
Travel & Hospitality Industry Among Top Web Performers
A recent study found Hospitality leading among various industries regarding website performances, stickiness and mobile traffic.
16 March 2013
Online Resources Key To Travel Decision-Making [INFOGRAPHIC]
TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?
