19 May 2013
Social Media Doesn’t Sell. Get Over It!
Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
Digital Marketing
1 April 2013
Travel & Hospitality Industry Among Top Web Performers
A recent study found Hospitality leading among various industries regarding website performances, stickiness and mobile traffic.
16 March 2013
Online Resources Key To Travel Decision-Making [INFOGRAPHIC]
TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?
24 February 2013
How To Apply Content Marketing In Hospitality
Content marketing relies on a six-step process ensuring brands are aligned to achieve their business objectives.
9 February 2013
Content Marketing Is The New Advertising
Understanding what content marketing is and where it's headed next was part of #css13 keynote sessions I attended this week.
4 December 2012
How Digital Influences Travel Decisions Around The World
63% of travelers say friends & family are most influential factor in choosing a vacation destination. A recent study shows how travel decisions vary across the globe!
20 November 2012
Content Marketing: Where Do We Go From Here?
Changes to Facebook's algorithm have many brands questioning their investment in this media. How will content marketing strategies change?
5 November 2012
13 Marketing Trends For 2013
From big data to mobile payments, from cloud computing to social enterprises, what are the marketing trends to watch and adapt to in 2013?
8 October 2012
Expanding Your Brand With Custom Publishing
Brand publishing is a powerful yet lesser-known part of the storytelling toolkit. Interview with Anne-Marie Boissonault, founder of YQB Media, brand publisher.
