7 January 2015
Brands Must Connect With Mobile Travelers
With mobile set to represent 7% of total travel sales in 2015, or 25% or total online travel bookings, how can brands better connect with mobile travelers?
Digital Marketing
10 December 2014
Is Google Losing Its Mojo?
From search to Adwords, including video sharing and wearable devices, Google still leads the online world. But for how long? Can it resist Facebook and other contenders?
10 November 2014
5 Digital Marketing Trends for 2015
From smart watches to accessible analytics or mobile payments going mainstream, here are five digital marketing trends to follow in 2015!
24 October 2014
Omni-Channel Marketing in Travel
Travelers search online on 6.5 devices and 38 travel sites on average before booking a package nowadays. How do travel brands communicate effectively in this new context?
20 April 2014
Will there be ‘content shock’ in travel?
Is there too much content being shared within the travel & hospitality sphere? Will we reach a threshold when content marketing loses its effectiveness?
13 April 2014
8 Canadian Destinations Shining in the Digital World
While Canada may not be a trailblazer in terms of online travel marketing, here are a few destinations that stand out and shine with some creative ideas and execution.
5 January 2014
14 Digital Marketing Trends for Hotels in 2014 [INFOGRAPHIC]
Just in time for the new year, here are 14 trends hotel marketers must consider as part of their digital strategies for 2014 and beyond!
20 October 2013
4 Key Elements of Your Facebook Marketing
Things move fast with Facebook, so here are 4 key elements to consider for brands hoping to achieve more efficient social media marketing.
23 June 2013
5 Tips For A Better Email Signature [INFOGRAPHIC]
We all use email to communicate, even though younger generations use it less. Yet, not everyone takes advantage of its signature as an efficient tool.
