27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
Digital Marketing
4 June 2012
Email is dead… NOT!
Email continues to thrive and play an important role within savvy marketing strategies. Social media can enhances its effectiveness.
15 March 2012
Are you ready for the mobile revolution?
Mobile traffic is increasing two to three-fold in almost every industry. How are you getting ready to embrace this ecommerce revolution?
22 November 2011
The underestimated value of timing in a (social media) campaign
Qantas airlines provides another classic social media fail that consultants, PR and industry experts will share for years to come!
18 October 2011
How Facebook and Email marketing really are alike
Integration of Facebook & Email marketing strategies makes a lot of sense, as Jay Baer shared in a recent presentation during Facebook Success Summit 2011.
2 April 2011
3 reasons why email remains key to any online marketing strategy
There are many benefits tied to effective email marketing. Here are three in particular for travel brands.
27 March 2011
Is advertising in social media really a waste?
Is advertising in social media a waste of time and money, or does it simply complement existing tactics to foster engaged online communities?
