3 September 2014
Photos Impact Bookings More Than Reviews
Responding to reviews is a best practice for hoteliers but did you know properties showing at least one photo are +225% likelier to get booking inquiries?
Online Reputation
Articles and thoughts about online reputation and how travel and hospitality brands should embrace best practices in online reputation management.
21 January 2015
Google Goes Local
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
29 April 2015
When responding to online reviews, speed matters
When it comes to online reputation management, there are many variables that can have a positive or negative influence. For travel brands, speed matters!
15 February 2016
Sweet Stats For Tripadvisor’s Sweet 16! [INFOGRAPHIC]
As Tripadvisor turns 16 in 2016, here is an infographic detailing key stats and lesser known facts about a platform that has become unavoidable in travel.
30 May 2016
Should You Respond To Every Comment Or Review?
A recent study by Cornell University confirms yet again how important it is to answer online reviews. But only to a certain extent, apparently!
15 March 2017
How Online Reviews Can Make Or Brake Your Business [INFOGRAPHIC]
When customers post reviews and comments about your restaurant, hotel, product or service, there is a real impact and influence.
13 March 2018
Google, Facebook and Travel Reviews
Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
10 April 2019
Online Reviews Still Important But Craze is Slowing Down
Google is now the #1 site when it comes to hotel reviews, while TripAdvisor and Facebook are fading behind. Online reputation management is evolving!
