29 November 2019
Online Reviews Remain Important For Travel Brands [INFOGRAPHIC]
For hotels, restaurants and attractions, online reviews are an important consideration factor for travelers. How should brands manage this reality?
Online Reputation
Articles and thoughts about online reputation and how travel and hospitality brands should embrace best practices in online reputation management.
10 April 2019
Online Reviews Still Important But Craze is Slowing Down
Google is now the #1 site when it comes to hotel reviews, while TripAdvisor and Facebook are fading behind. Online reputation management is evolving!
3 September 2014
Photos Impact Bookings More Than Reviews
Responding to reviews is a best practice for hoteliers but did you know properties showing at least one photo are +225% likelier to get booking inquiries?
3 February 2013
Seven Steps To Manage Your E-Reputation
If your brand gets dragged into dirt, how would you react? Here are 7 steps to manage your online reputation before things get out of hand.
30 May 2016
Should You Respond To Every Comment Or Review?
A recent study by Cornell University confirms yet again how important it is to answer online reviews. But only to a certain extent, apparently!
15 February 2016
Sweet Stats For Tripadvisor’s Sweet 16! [INFOGRAPHIC]
As Tripadvisor turns 16 in 2016, here is an infographic detailing key stats and lesser known facts about a platform that has become unavoidable in travel.
29 April 2015
When responding to online reviews, speed matters
When it comes to online reputation management, there are many variables that can have a positive or negative influence. For travel brands, speed matters!
29 March 2014
Why review sites are a must for travel marketers
According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommodation.
