21 January 2015
Google Goes Local
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
13 January 2015
15 Hotel Marketing Trends For 2015 [INFOGRAPHIC]
From proximity technology to mobile payment, from persona driven content to meta search, here are 15 trends that will rock the hotel marketing world in 2015!
7 January 2015
Brands Must Connect With Mobile Travelers
With mobile set to represent 7% of total travel sales in 2015, or 25% or total online travel bookings, how can brands better connect with mobile travelers?
31 December 2014
Best Posts of 2014
Here are the top 5 popular posts of 2014 and some insights into what to expect on this blog in 2015!
18 December 2014
Travel Advertising Trends for 2015 [INFOGRAPHIC]
Expect more social targeting and retargeting from travel brands in 2015, with increased ad campaigns across various networks. Videos should be hot, too!
1 December 2014
Standing Up For Tourism in Canada, Eh?
The Canadian tourism industry has lots of potential and economic impact across the country, but what can we do to thrive against international competition?
23 November 2014
Will you book your next hotel on Amazon?
With the imminent rollout of Amazon Travel across three cities in the U.S., hoteliers can expect more change with their online distribution approach!
17 November 2014
The Multiscreen Evolution of Travel Decisions
According to a recent study, mobile & PC audiences are growing across travel categories AND traveler types. Here are some key findings to consider!
24 October 2014
Omni-Channel Marketing in Travel
Travelers search online on 6.5 devices and 38 travel sites on average before booking a package nowadays. How do travel brands communicate effectively in this new context?
