13 July 2013
Why The Destination Marketing Organization Model Is Broken
Destination Marketing Organizations (DMO) are facing four key disruptors changing the travel industry landscape. Adapting their business model now means survival...
Frederic Gonzalo’s Blog
All you need to know about travel trends, digital marketing and social media best practices for hospitality brands
7 July 2013
Big Data in Tourism & Hospitality: 4 Key Components
Big data is set to impact the tourism industry, but what is it exactly? Volume of information, but also variety, velocity and veracity. Or the four Vs.
1 July 2013
Canada Tourism: The Downward Spiral Continues
Canada keeps losing ground as a tourism destination, despite yearly global increases of international visitors. Why is this happening and what can be done to buck the trend?
23 June 2013
5 Tips For A Better Email Signature [INFOGRAPHIC]
We all use email to communicate, even though younger generations use it less. Yet, not everyone takes advantage of its signature as an efficient tool.
16 June 2013
How Much For A Sponsored Tweet, Pin or Post?
According to a recent survey, Social Media sponsorships are increasingly being used to reach out to influencers. Here are some takeaways from this report.
2 June 2013
10 Tips for Working with Travel Bloggers and Destinations
It sometimes seems like travel bloggers are from Venus and destination marketing organizations are from Mars. Here are 10 takeaways to work better together!
27 May 2013
The Customer Journey to Online Travel Purchase
Within the stages of the decision-making journey, which online interactions have most impact with travelers?
19 May 2013
Social Media Doesn’t Sell. Get Over It!
Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
