Frederic Gonzalo’s Blog


Example of Google post managed through GMB

Engage With Followers… on Google Maps?

That’s right, the title is not click-bait. On February 20th, Google announced they were rolling out a new feature allowing users of Google Maps app on iOS – and Android, soon enough – to now follow their favorite brands.

Whether it’s your local bakery, a friend’s B&B, a barber shop or fine dining restaurant across town, you can now “follow” these brands and make sure you won’t miss any of their upcoming announcement, events or offers.

You can now follow your favorite travel brands on Google Maps
You can now follow your favorite travel brands on Google Maps

Send Messages With Google My Business

Many of you probably did not even realize you could even send out messages on Google Maps, right? This can be done by managing your presence on Google My Business.

Simply click on the “Post” tab on the left menu and you will access a text box allowing to publish different types of contents:

  • What’s New
  • Event
  • Offer
  • Product

You will want to make sure to insert an image and call-to-action to make the message as engaging as possible. As you can see from the example below, when I posted this to a restaurant page last year, it got over 3,300 views and generated 13 clicks on the “Learn more” button.

Example of Google post managed through GMB
Example of Google post managed through Google My Business (GMB)

Read again: 5 Tips To Rock Google My Business

Why This Matters

Early 2018, when Revinate published its annual Global Hotel Reputation Benchmark Report, some were shocked to find out that Google was now #2 worldwide for the volume of hotel reviews online, poised to reach #1 in 2019 or 2020 ahead of Booking.com.

In other words, there are lots of hotel and restaurant reviews on Google Maps, which is becoming the mobile app de rigueur whenever on the move, traveling locally or globally.

Combine that with the fact that Google+ will cease to exist on April 9th, 2019, and you can read between the lines that Google is seeking to fill the void by pushing travel brands to publish content on its platform instead of other social media and digital outposts.

Google My Business now pushes even more message posting
Google My Business now pushes even more message posting

Google My Business was already worth the while in order to manage reviews, ensure proper information and photos about a business as well as generating bookings. Now, it is becoming a place to communicate. How long ’til we see “likes, share and comments” appear?

Frederic Gonzalo

Frederic Gonzalo

Speaker and consultant with over 25 years of experience in travel marketing, sales and communications. Since 2012, I provide strategic planning consulting, website audits as well as digital marketing coaching for all levels of organizations, from SMB to large travel organizations.

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