The folks at CJG Digital recently published a very insightful infographic outlining eight social media trends bound to impact how brands make the most of these platforms moving forward. Here they are:
- Live Streaming Video
- The Rise of Chatbots
- More Expiring Social Content
- Merging of Social Media Platforms
- Harder Acquisition of Social Media Traffic
- Virtual Reality and Augmented Reality
- More Personalized Content
- Increased Usage of Social Influencers
I had already covered some of these topics in my article 8 Tech Trends Travel Marketers Need To Embrace, but I though this infographic does a great job of summarizing the key trends we must focus on when it comes to social media.
Content shock in travel marketing
With the rise of content creation by many travel brands will come content shock, which is why many are already using social influencers to get their message across to a wider, more targeted audience.
With Instagram Stories recently having launched its Live feature, live streaming is definitely a hot trend this year. I can see, through my consulting business with hotels, restaurants or travel agencies, that indeed social media traffic is becoming harder to acquire, both within social media platforms and as referral traffic to brand websites.
Which social media trend do you think will have the most impact this year?