24 July 2014
How Visit Philly crowdsources its next ad campaign
Visit Philadelphia is back with yet another creative approach to get locals and travelers to share images and participate in the destination marketing efforts.
Destinations
Articles and thoughts about destination marketing and how travel organizations can or should adapt to evolving technologies, trends and best practices.
13 April 2014
8 Canadian Destinations Shining in the Digital World
While Canada may not be a trailblazer in terms of online travel marketing, here are a few destinations that stand out and shine with some creative ideas and execution.
12 October 2013
The evolving role of the transactional DMO
Destination Marketing Organizations seek to get travelers' attention and conversions. Having a transactional website is a challenge... and opportunity!
27 July 2013
Collaborative Economy in Travel: The Big Disruptor
The peer-to-peer movement is shaking up the travel industry, with AirBnB leading the way. More than a trend, this is a paradigm shift in the hospitality sphere!
13 July 2013
Why The Destination Marketing Organization Model Is Broken
Destination Marketing Organizations (DMO) are facing four key disruptors changing the travel industry landscape. Adapting their business model now means survival...
1 July 2013
Canada Tourism: The Downward Spiral Continues
Canada keeps losing ground as a tourism destination, despite yearly global increases of international visitors. Why is this happening and what can be done to buck the trend?
11 May 2013
How Quebec City Crowdsources Locals To Promote Its Destination
Quebec City is the latest destination to embrace social and locals to help promoting its destination through a simple yet efficient microsite with contest.
6 April 2013
Visit Philly’s Leap Of Faith On Instagram
Visit Philly launched a bold new initiative, handing over its Instagram account to guest photographers, as part of a new marketing campaign.
23 March 2013
How Travel Destinations Are Embracing Social
Tourism Australia and Tourism Montreal are two recent examples of travel destinations empowering travelers through social media.
