24 February 2013
How To Apply Content Marketing In Hospitality
Content marketing relies on a six-step process ensuring brands are aligned to achieve their business objectives.
Digital Marketing
9 February 2013
Content Marketing Is The New Advertising
Understanding what content marketing is and where it's headed next was part of #css13 keynote sessions I attended this week.
4 December 2012
How Digital Influences Travel Decisions Around The World
63% of travelers say friends & family are most influential factor in choosing a vacation destination. A recent study shows how travel decisions vary across the globe!
20 November 2012
Content Marketing: Where Do We Go From Here?
Changes to Facebook's algorithm have many brands questioning their investment in this media. How will content marketing strategies change?
5 November 2012
13 Marketing Trends For 2013
From big data to mobile payments, from cloud computing to social enterprises, what are the marketing trends to watch and adapt to in 2013?
8 October 2012
Expanding Your Brand With Custom Publishing
Brand publishing is a powerful yet lesser-known part of the storytelling toolkit. Interview with Anne-Marie Boissonault, founder of YQB Media, brand publisher.
1 October 2012
Mobile is not a channel, it’s a way of life!
Smartphones and tablets are an increasing part of our connected lifestyles. Marketers and consumers embracing these devices are more than channels.
4 September 2012
The Power of Facebook Advertising? [INFOGRAPHIC]
With 955 million users, Facebook is aiming for more advertising on its platform. This infographic provides compelling arguments.
24 July 2012
Kids and Social Media: Generation Social?
A recent study shows how kids and parents adopt and adapt to social networks. Almost 1 out of every 3 kids has a social media account!
