19 May 2013
Social Media Doesn’t Sell. Get Over It!
Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website!
Digital Marketing
3 October 2016
The Challenges of Travel Marketing in the Digital Era
Having a good web strategy and dynamic social media engagement is no longer enough, as travel brands struggle to achieve effective marketing. What gives?
3 August 2016
The Dangers of the Shiny New Toy Syndrome In Your Marketing
Pokémon Go is the latest example of shiny new toy many brands want to embrace to generate more buzz and sales. But do you have your basics covered?
21 August 2018
The Importance of Email in Hotel Marketing [INFOGRAPHIC]
Understanding the 5 stages of email marketing across the customer journey helps to identify timely contents and offers. Here are useful tips and examples.
16 February 2021
The Importance of SEO for Travel Brands
Does your hotel, destination, restaurant or attraction appear in search results near travelers? Here are key SEO factors that matter in 2021.
31 January 2018
The Importance of Video Marketing in 2018 [INFOGRAPHIC]
Since video will account for 80% of all traffic on the web by 2020, brands need to embrace its potential and social media platforms are at the forefront.
4 September 2012
The Power of Facebook Advertising? [INFOGRAPHIC]
With 955 million users, Facebook is aiming for more advertising on its platform. This infographic provides compelling arguments.
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
22 November 2011
The underestimated value of timing in a (social media) campaign
Qantas airlines provides another classic social media fail that consultants, PR and industry experts will share for years to come!
