3 May 2014
Hotels and OTAs, from confrontation to collaboration
Hotel distribution has shifted in recent years from mostly direct sales to third-parties, through online travel agencies. Is there room for collaboration?
Hotels
3 September 2014
Photos Impact Bookings More Than Reviews
Responding to reviews is a best practice for hoteliers but did you know properties showing at least one photo are +225% likelier to get booking inquiries?
10 September 2014
How Buying Travel Packages Differs: US vs UK
UK consumers make 35 visits to travel sites before booking a package. How does it compare with US consumer behaviors? Read on for some interesting findings...
23 November 2014
Will you book your next hotel on Amazon?
With the imminent rollout of Amazon Travel across three cities in the U.S., hoteliers can expect more change with their online distribution approach!
13 January 2015
15 Hotel Marketing Trends For 2015 [INFOGRAPHIC]
From proximity technology to mobile payment, from persona driven content to meta search, here are 15 trends that will rock the hotel marketing world in 2015!
8 March 2015
The OTA Duopoly: Priceline vs Expedia
With its recent acquisition of both Travelocity and Orbitz, Expedia is back on top of its OTA battle against Priceline. Good or bad news for hoteliers?
20 July 2015
The Evolving Landscape of Online Bookings
When it comes to online travel marketing, there are few topics as hotly debated as bookings: direct, through OTAs or other third parties.
3 August 2015
The Billboard Effect is Dead? Not So Fast
When it comes to online travel marketing, there's never a dull moment! A new research claims the "Billboard effect" is dead. Things aren't so simple.
22 September 2015
9 Tips For Awesome Content On Your Hotel Website
Is your hotel website driving engagement and conversion as you expect it? Check out these 9 tips to create awesome content driving business to your site!
