22 January 2018
Does Influencer Marketing Work For Hotels? [INFOGRAPHIC]
Should you work with YouTubers, Instagramers or other influencers to promote your property? Here are a few pointers that can help understanding the process.
Hotels
5 July 2017
Hotel Bookings: Direct vs OTA
It makes sense for hoteliers to drive direct bookings in order to save on commissions paid out to online travel agencies. Right? Yes, but not always.
27 July 2016
Hotel Technology Trends [INFOGRAPHIC]
Travelers have different expectations nowadays, so hoteliers need to evolve accordingly. Here are 3 tech trends to look out for in 2016 and beyond!
4 April 2012
Hotel trends in Canada and worldwide for 2012
Two recent reports highlight key industry trends for hotels in Canada and abroad.
19 December 2019
Hotels and Influencer Marketing [INFOGRAPHIC]
Influencer marketing has become a key tactic that ought to be integrated within online marketing strategies for hotels and travel brands.
3 May 2014
Hotels and OTAs, from confrontation to collaboration
Hotel distribution has shifted in recent years from mostly direct sales to third-parties, through online travel agencies. Is there room for collaboration?
20 December 2015
Hotels Industry Trends for 2016 [INFOGRAPHIC]
Marriott, Starwood, AccorHotels, Fairmont & Raffle Hotels... it's been a busy 2015 in the hotel industry. What trends can we expect for 2016?
9 May 2016
Hotels Promoting Direct Bookings: It’s About Time!
From Marriott to Hilton, and many independent hoteliers in between, the message is getting clearer: book direct and save. Are consumers listening?
10 September 2014
How Buying Travel Packages Differs: US vs UK
UK consumers make 35 visits to travel sites before booking a package. How does it compare with US consumer behaviors? Read on for some interesting findings...
