28 October 2019
Influencer Marketing FAQ
Should you pay for posts when you are already covering influencer expenses? How do you define engagement? How can you use TikTok in travel marketing?
Influence Marketing
Articles and thoughts about influencer marketing and how travel organizations can or should work with influencers and content creators as part of their digital marketing efforts.
7 October 2019
The Hidden Cost of Working With Micro Influencers
Working with micro influencers is a great way for travel brands to gain awareness and traction on social media. But it requires time and (lots of) efforts!
2 June 2013
10 Tips for Working with Travel Bloggers and Destinations
It sometimes seems like travel bloggers are from Venus and destination marketing organizations are from Mars. Here are 10 takeaways to work better together!
21 August 2014
Top Travel Bloggers in Quebec
There are numerous lists of travel bloggers, but none take into consideration the French-speaking nature of Quebec. Here are some of its top travel bloggers!
23 October 2018
5 Reasons To Work With an Influencer
Influencer marketing is all the rage nowadays, but why would any travel brand want to use this tactic? Here are 5 good reasons why.
22 January 2018
Does Influencer Marketing Work For Hotels? [INFOGRAPHIC]
Should you work with YouTubers, Instagramers or other influencers to promote your property? Here are a few pointers that can help understanding the process.
9 May 2018
10 Influencer Marketing Strategies You Need to Know
From guest posts to contests, paid partnerships and account takeovers, there are many ways to work with influencers to promote your travel brand.
22 January 2019
Hey Influencers, Want A Free Hotel Night?
Influencer marketing is at a crossroads. For hotel marketers, there are good and bad stories out there. Here is some advice for influencers seeking deals!
6 March 2019
Micro Or Macro Influencers – Which Is Best ? [INFOGRAPHIC]
Is it better to work with smaller influencers, reaching less people but perhaps more engaged, or dealing with macro-influencers like celebrities?
