
3 Tips To Rank Higher On TripAdvisor
There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.
Articles and thoughts about online reputation and how travel and hospitality brands should embrace best practices in online reputation management.

There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.
Online Reputation Management (ORM) is fast-becoming a must for travel industry practitioners, in particular for hotels and restaurants. Here are a few tips!

Fake accounts and reviews are increasing, affecting the online purchase decision-making process. How big of a problem is this in travel?
From Google Reviews to Google My Business, travel brands have options to manage their online reputation. With Local Guides, travelers can now add to this equation!

Facebook and Google are now in the top 4 for most popular review sites in the hotel industry. Are OTAs losing steam? What about TripAdvisor?
TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
When customers post reviews and comments about your restaurant, hotel, product or service, there is a real impact and influence.
80% of TripAdvisor users read between 6-12 reviews before booking their accommodation. Check out more findings from this recent PhoCusWright survey.

TripAdvisor recently conducted its biggest traveler survey ever. Web, social & mobile play key roles. Are marketers adapting quickly enough?