Is advertising in social media really a waste?
Is advertising in social media a waste of time and money, or does it simply complement existing tactics to foster engaged online communities?
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
Is advertising in social media a waste of time and money, or does it simply complement existing tactics to foster engaged online communities?
What are key performance indicators one should monitor in order to justify investing in social media? ROI matters, after all!
There are 4 key questions one should have in mind before setting up a social media task force within a company in the travel industry.
Post on social media is one thing. Doing it at the right time, to the right audience, is another!
Does it still make sense to attend all the travel trade shows or will social networks cut through this traditional part of the sales cycle?
Should you turn social media off to enjoy quality time during family vacations, or make the most of them to actually enhance the experience?
A recent study shows how companies that answer queries on Twitter can drive increased revenue and engage followers.
Social media is a great enhancer of engagement between brands and customers, in particular in the travel industry.
Is Google+ going to be the one to mark the demise of Facebook, Twitter and Linkedin? Too early to tell, but once G+ launches it brand pages...