6 July 2016
Social Media at Mall of America [Case Study]
Mall of America, with its 520 stores, is the biggest in the United States. Discover how they monitor and engage with customers on social media!
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
6 June 2016
Facebook Marketing In 2016 [Infographic]
Facebook remains the most important social media, even with Millenials. Here some key new features to take into consideration for your online marketing.
25 May 2016
Get Ready For A Mobile Summer [INFOGRAPHIC]
A recent report shows just how much smartphones and tablets impact travel bookings. And we will share our thoughts on Facebook this summer too!
29 March 2016
Best Practices in Travel: Messaging Apps
Mobile messaging apps are becoming key tools in the communications mix for travel brands. Here are best practices to follow and mobile apps to embrace!
7 February 2016
13 Instagram Tools for Your Social Marketing
There are countless tools and apps to help better manage your presence on Instagram. Here are 13 of my favorites, specially for travel brands!
12 January 2016
Facebook Videos: The Heat Is (Still) On!
Facebook is pushing ahead with its video marketing potential for individuals and company pages alike. Here's a run-down of what you need to know for 2016!
6 October 2015
Why Visual Content Drives Social Media Engagement
Did you know people retain only 10% of what they hear, 20% of what they read, but 80% of what they see? Visual content is key for effective communication!
29 September 2015
8 Key Elements For An Effective Hashtag
When it comes to visual storytelling, travel brands have many options across various social networks. In order to succeed, a compelling hashtag is a must!
1 July 2015
Why Facebook Will Crush Twitter for Customer Service
When it comes to social customer service, Facebook and Twitter are often considered the two leading options. But which one will strive in the long term?
