14 May 2012
The End of Facebook As We Know it?
Would you pay to have a post highlighted to ensure reaching all your friends? That's one of the most recent dubious features in Facebook's pre-IPO mad dash.
Social Media
Articles about social media best practices, trends and use cases in travel and hospitality marketing.
12 June 2012
On the importance of having social media guidelines
A social media policy is a good practice to help organizations protect themselves, employees and define who is accountable.
27 June 2012
The Seven Business Drivers of A Social Media Strategy
Before embarking on social media, organizations should have a marketing plan in place on which business drivers will align.
3 July 2012
How Local Destinations Use Social Media in Quebec [STUDY]
Quebec is split up into 22 local tourism destinations. A recent study looks into social media usage and challenges that lay ahead.
24 July 2012
Kids and Social Media: Generation Social?
A recent study shows how kids and parents adopt and adapt to social networks. Almost 1 out of every 3 kids has a social media account!
30 July 2012
The Impact of Social Media on Travel [INFOGRAPHIC]
How much of the travel industry revenues now originate online and what is the impact of social media and mobile in the process?
22 August 2012
How Social Media & Mobile Change How We Travel [INFOGRAPHIC]
This great infographic shows just how much travelers depend more and more on social media and mobile before, during and after their vacation.
29 August 2012
Power To The People! Letting Go Of Your Travel Brand
Visit Sweden and Vermont are recent examples of destinations handing over their Twitter accounts to locals. Bold moves or long-term trend?
4 September 2012
The Power of Facebook Advertising? [INFOGRAPHIC]
With 955 million users, Facebook is aiming for more advertising on its platform. This infographic provides compelling arguments.
