3 August 2015
The Billboard Effect is Dead? Not So Fast
When it comes to online travel marketing, there's never a dull moment! A new research claims the "Billboard effect" is dead. Things aren't so simple.
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
3 October 2016
The Challenges of Travel Marketing in the Digital Era
Having a good web strategy and dynamic social media engagement is no longer enough, as travel brands struggle to achieve effective marketing. What gives?
27 May 2013
The Customer Journey to Online Travel Purchase
Within the stages of the decision-making journey, which online interactions have most impact with travelers?
20 July 2015
The Evolving Landscape of Online Bookings
When it comes to online travel marketing, there are few topics as hotly debated as bookings: direct, through OTAs or other third parties.
12 October 2013
The evolving role of the transactional DMO
Destination Marketing Organizations seek to get travelers' attention and conversions. Having a transactional website is a challenge... and opportunity!
1 May 2012
The Five Challenges of Social Media Management in Tourism
Many tourism organizations manage aspects or their social media strategy quite well. Here are 5 challenges that need to be addressed.
27 October 2013
The Growing Trend of Bleisure Travel
When you mix business travel with leisure, you get bleisure, a new and growing trend within the travel sphere. At the heart of this phenom: mobile devices!
17 August 2013
The Holy Trinity of Digital Travel Marketing
Search Engine Optimization (SEO) and Marketing (SEM), Email Marketing, and Social Media Marketing: the holy trinity of a digital travel marketing strategy!
11 February 2015
The Impact of Dark Social in Travel Marketing
It is estimated that 84% of internet users worldwide share content online. Yet, of these users, nine out of ten will share through dark social channels. Yikes!
