8 April 2015
How Chinese Travelers Engage Online
Outbound tourism from China holds great potential for many Western countries, but how well do you know Chinese travelers and how they behave online?
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
30 March 2015
5 Success Factors for Effective Storytelling in Travel
Rather than focus on product or service attributes, travel brands are embracing the potential of storytelling, tapping into emotions, rather than facts, to get the message across!
7 May 2015
5 Ways to Target Travelers With Facebook Marketing
Organic reach may be hurting, but there is still huge potential to tap into when it comes to Facebook marketing. Here are 5 tips for travel brands!
27 May 2015
Social Media Best Practices in Travel Marketing [New Book]
In 2015, travel brands must embrace social media within their travel marketing strategy. My new handbook provides practical advice and hands-on examples.
25 May 2015
American Travelers, Take Note: Canada Wants You!
The Canadian travel industry has been wanting to reinvest into the US leisure market. Connect America will provide a 210M$ opportunity over 3 years!
16 June 2015
5 Social Media Trends for Travel Brands
Travel brands are active on social media, as they embrace its potential to amplify content and engage with travelers. Here are five trends that matter.
20 July 2015
The Evolving Landscape of Online Bookings
When it comes to online travel marketing, there are few topics as hotly debated as bookings: direct, through OTAs or other third parties.
29 July 2015
Travel Trends: What’s Next in Tourism?
What can we expect in terms of travel trends for the future? This neat infographic highlights a few trends that tourism stakeholders should take note of!
3 August 2015
The Billboard Effect is Dead? Not So Fast
When it comes to online travel marketing, there's never a dull moment! A new research claims the "Billboard effect" is dead. Things aren't so simple.
