What Role for Facebook in the Online Travel Landscape?
By admitting there is less and less organic content making its way in users' newsfeeds, is Facebook becoming irrelevant for travel brands? Not so fast...
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
By admitting there is less and less organic content making its way in users' newsfeeds, is Facebook becoming irrelevant for travel brands? Not so fast...
Here are eight frequently asked questions about social media usage, in particular as it pertains to the travel & hospitality vertical. Any of them ring a bell?
A recent study shows how important it is to help online consumers with phone assistance, in particular in the travel vertical, for higher conversion rates.
Pinterest plays an increasingly important role in the travel planning process, with inspiring visuals and aspirational boards. It's new 'Place Pins' could be a game-changer!
Automated passengers, mobile bookings, TripAdvisor, the collaborative economy & niches: these are 5 travel marketing trends to look out for in 2014.
A recent survey published during WTM in London showed social media and travel blogs aren't used by UK holidaymakers planning and going on vacation. So what?
When you mix business travel with leisure, you get bleisure, a new and growing trend within the travel sphere. At the heart of this phenom: mobile devices!
Destination Marketing Organizations seek to get travelers' attention and conversions. Having a transactional website is a challenge... and opportunity!
Social media, review sites & the sharing economy are among the disruptive factors in tourism. Here's how they can contribute to responsible tourism.