3 May 2014
Hotels and OTAs, from confrontation to collaboration
Hotel distribution has shifted in recent years from mostly direct sales to third-parties, through online travel agencies. Is there room for collaboration?
Travel Marketing
Articles about digital marketing, tech, trends and tools for travel and hospitality brands seeking to stay on top of the game and strive in this fast-evolving landscape.
20 April 2014
Will there be ‘content shock’ in travel?
Is there too much content being shared within the travel & hospitality sphere? Will we reach a threshold when content marketing loses its effectiveness?
6 April 2014
How Facebook influences… TripAdvisor!
TripAdvisor shows results based on comments and reviews left by travelers worldwide. But did you realize how integrated it is with your Facebook network?
29 March 2014
Why review sites are a must for travel marketers
According to a new, independent research, 46% of consumers state review sites as their most important source for choosing hotels or accommodation.
23 March 2014
Is AirBnB The Next Powerhouse Travel Brand ?
AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities.
23 February 2014
4 Creative Uses of Instagram in Destination Marketing
Instagram has become a weapon of mass seduction for travel marketers. Here are four great examples of Destinations embracing its potential.
16 February 2014
How TripAdvisor Impacts Travel Decision-Making [INFOGRAPHIC]
80% of TripAdvisor users read between 6-12 reviews before booking their accommodation. Check out more findings from this recent PhoCusWright survey.
8 February 2014
How Socially Engaged Is Your Brand?
A recent study by Sprout Social finds that more than 4 out of every 5 comment or question made to brands on social media is left unanswered. Surprised?
26 January 2014
3 Tips To Rank Higher On TripAdvisor
There are 3 variables affecting your TripAdvisor ranking: quantity, quality and recency of comments. Here are tips to optimize your score and ranking.
